Mobile App Development Company in Austin, Texas. Product design sprints let us dig into critical business questions through design, prototyping, and testing ideas with customers.
Inspired by the work of the team at Google Ventures and tailored to the needs of our clients, this phase of the process gives us a high-payoff, low waste way of digging into an idea and better understanding the market.
Design sprints can be 1–2 weeks and focus on digging deeper into an app idea and finding out more about what the core value will provide to customers. The key here is to cut down on time debating over the details of any one implementation, and instead put it as quickly as possible in front of who matters most — the user.
During Sprint 1 the team will test the project’s biggest assumption or biggest risk. Based on what is discovered in Sprint 1, the team will take one of two courses in the second sprint. If the data shows the product has a solid foundation and has a foothold with users, we will spend the second sprint refining the previous sprint’s prototype and testing smaller assumptions.
If the sprint illuminates a new piece to the puzzle we hadn’t thought about before or a user need that is more pressing than the one we initially set out to research, we will pivot and test a new prototype in the second cycle.
This is the stage of app development that offers the highest return on investment, more than any other stage in the process.
Two to three weeks of product design sprints will allow validation of whether the product in question will be a hit with users, and here can determine that in 80 hours of strategy as opposed to 800 hours of development.
This “hack” avoids building two to three full-fledged apps (something that would likely take a good portion of a year) and shipping them to your entire user base and instead ships two to three prototypes to a small, representative set of users in less than a month.
These are some of the most common and valuable exercises of Product Strategy:
- Understanding business goals, user outcomes, and personas
- Selecting metrics and success criteria
- Market research
- Competitor analysis
- Challenging assumptions
- User research & testing
- Creating prototypes
- Performing user interviews
- Identifying pain points and opportunities
- Finding product-market fit
- Determining the most valuable features to build first
- Solidifying the vision and project plan
Build — Measure — Learn
Product Strategy Sprints, like agile methodology, are an iterative process that we call Build — Measure — Learn.
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